Analysing advertiments

FUJIFILM advert from the back cover of Stuff magazine 277 Christmas 2021.

When I view the advert my eyes are first drawn to the rainbow of colour in the centre of the lens marked by the asterisk. The vertical centre line is down the pouring colours, the horizontal line was harder to decipher. It is certainly between the camera body and the photo of the elephant. I placed it between the 2 lines of the advert title "Masters of Colour".

                                                 

Here is the path my eyes take when viewing the advert. I go from the centre of the lens very quickly to where it splashes against the photo. I then quickly scan the writing. My eyes are then drawn to the logo at the top left then I take a good look at the camera body and then the photo of the elephant. I finally notice the website link at the bottom left of the page.

The key information the advertiser is trying to show us.

The negative space used.

Please comment if you disagree with my centre lines or the path taken viewing the advert.

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